Week 9 - Post 8 - Quality Score and future plans

 At the beginning of the week, I was worried about how I would be able to pass this class. I had struggles with affiliate marketing and Google Ads. However, after appealing to Bro. Luke and reassessing my plan, this class is really coming together. No, I won’t be starting keyboardkingdom.store, which is a little disappointing. But I am going to improve my current company’s web site  and learn the skills I need to develop an affiliate and drop shipping company during 2022. Very exciting!

At first, I wasn’t sure I saw the value in a Google Ads quality score. It seemed like “easy mode”, but I think I misunderstood it. The key is to understand the components of the quality score and to make sure I’m optimizing at the component level. There’s no quick fix and, to be honest, why would I want one. Focusing on keyword relevance, and consistency of message is important when trying to gain customers. It will be especially important in an affiliate marketing and drop shipping scenario.

I still have some catching up to do though. The CritTech website needs to be updated and I need to improve my Ads. I’ll probably have three Ads when it’s all said and done. But I need to call out “Owner’s Engineer” and  “Prudency Reviews” as separate items. In my industry, that would confuse people and we provide both services, but not to the same clients.

I’m glad I’ll be able to use Critical Technologies Consulting as the business for this class. It adds a sense of real value to it for me that didn’t exist when I was planning a 4 week company.