This was an interesting but frustrating week. Luckily, I was confused early and finished up the week interested. All in all, I’m still not certain I understand link building. I mean, I get the concept and purpose, but I’m not sure the details and technical solutions are locked into my head yet. I found several good articles on Yoast and Moz so I’ll need to go back and review them. Also, I love the website auditing tool we used to check the SEO for landing pages. I've got that book marked for future use.
The most interesting part of the week were the Google Analytics exercises and quiz. If there has been a frustration in this class for me, it’s that all of the videos are from 2017. Google Ads and Analytics have both progressed and updated since then. If you get stuck, the videos aren’t very helpful (more in Google Ads than in Google Analytics). I spent more time on up to date support sites and Reddit boards than in the instructional materials.
I wish I’d know the final project was going to be a video though. It’s not like a quality 3 minute video is easy to put together, I would have started preparing a couple weeks ago but the assignment was locked until recently.
Overall, this has been a great final couple of weeks. Google Analytics is very interesting - I wish we’d spent more time with it. It feels like we should only be halfway through the class, not in the last week.
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