This week has been pretty interesting over all. I’ve become a believer that Social media marketing, in some industries, is more effective than Google. I feel this way for two reasons.
First, social marketing platforms like Facebook provide targeted Ad placement based on interests, not direct searches. For example - let's say someone is interested in building PCs. They interact with posts about PC builds and comment on posts about it, but they aren’t actually ready to pull the trigger yet. They’ll still see my Ads because Facebook will present them. Will that inspire them to browse? Perhaps. In this case Facebook is more proactive than Google.
Second, Social media platforms provide a captive audience for businesses. People go to Google to look for things. They go to social media to hang out and spend much more time than on Google's search page. This is another important metric. It means that the odds a potential customer will see my ad multiple times increases because they are engaged with the page (and content) more often and for longer periods of time.
Google is a great tool, but it is pretty dependent on a specific action (searching) by a customer. Social media marketing (especially YouTube - which we haven’t really talked about in this course) is more natural and less dependent on specific actions from a customer.
If I were to create a new business (especially web based sales or affiliate marketing) I’d start with Facebook and Instagram and then consider Google as a second option.
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