This was an interesting week because I had an issue with Google Ads that I didn’t expect. Right beforeI turned on my campaign, Chrome froze up on me. It happens sometimes, but I didn’t recognize it was happening and , somehow, I moved my Ad group and Campaign status to “Removed”.
I’m still a novice at Google Ads, so when I got my session backup and logged in, I suddenly couldn’t see anything in my campaign dashboard. I could see Keywords in the planner, but don’t from the required screen. It took me a few minutes to figure out what I’d done. Then the panic set in. But, a testament to this class is that we’ve been in and out of Google Ads so much that I was able to quickly recreate my campaign from scratch. Luckily, I take screenshots and Text backups of every school project I do. 20 years in IT develop those kinds of habits.
Anyway, I was able to rebuild my campaign in just a few minutes by making the same selections, pasting in my keywords, creating the Ad group, and then the Ads, and then starting the campaign.
So - ROI and Ad Optimization. Since I’m using Google Ads with my company website - I think my numbers will be fairly low. Just because what I do isn’t a high demand service. But I still plan on using these skills in more ways in the coming years. My wife and I are putting together a plan to start an affiliate marketing site together and following the process laid out by the class.
I also think I’ll be tweaking my keywords and writing more Ads in the next week (#11). My current Ad is average at best and I did some snooping on competitors (who don’t have any Google Ads that I can find) and noticed what keywords led me to their sites. So, I have some ideas on what to improve.
I didn’t realize the Ads campaign would only run for 2-3 weeks. I would have expected it to run longer, but there is a cost associated with it, so I understand. I just hope I can get enough traffic to make the exercise meaningful.
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