Well I think I’ve done it… I’ve bitten off more than I can chew. Not really, but I was surprised by my analysis results. I’ve decided to go with Affiliate Marketing and create a website using Logitech products. In order to do that correctly, I probably need to approach it from the angle of posting reviews and deals, and then use social media accounts on TikTok, Instagram, and Facebook, along with the required Google Ads, to try and draw eyes to the site. Christmas is coming up, which could help if I get creative, but how do you compete with Amazon for a regularly available product during the holidays?
But it’s precisely those scenarios that are turning this class into my favorite so far. It’s the real world scenarios that I have to work through. I’m a little confused why I need to have an ecommerce shop available on my webpage to take payments if Affiliate marketing is an approved option. It’s not like I’m going to have inventory to sell myself. I might need to try and sell accessories or something.
Overall, I’m also a little concerned about the short duration of the project. I have a couple of business Ideas in mind that are longer term but there was no way to get things done in enough time to use them for this class. Mostly because it is a manufactured (at least - 3D printed) product that needs a bit of testing and redesign before it’s right. That’s one of the two the reasons why I chose affiliate marketing: It’s easy to set up and get going. The other reason is because I’m genuinely interested in the business model.
All in all, regarding future businesses - I really like the idea of expanding into backups, cloud service consulting, and training. It could have both services (back ups), branded merchandise (external drives and computer accessories), and subscriptions for remote backups, support, video based training, etc. That is ultimately how I wanted to diversify my current company. With that in mind, I really think this class is good for me. No, it’s not a website development class, but it’s getting me thinking about competition, investment, and advertising.
On to week 5
No comments:
Post a Comment